KDP PPC Campaign – Christian Children’s Book Release

Client Location: Canada
Role: KDP PPC Campaign Manager
Project Duration: Ongoing

Overview

I am currently managing an ongoing KDP (Kindle Direct Publishing) PPC campaign for a Canadian client focused on launching and promoting a Christian-themed children’s book. The primary goal is to maximize the book’s visibility, increase organic and paid sales, and establish a strong foothold in the Christian and children’s book niches on Amazon.

Key Responsibilities

• Campaign Strategy & Planning:
  Designed a custom PPC strategy tailored for a faith-based children’s audience, focusing on relevant keywords, competitor targeting, and audience segmentation.

• Keyword Research & Targeting:
  Conducted thorough keyword research using Publisher Rocket and Amazon’s suggested keywords, targeting faith-based, Christian parenting, children’s literature, and gift categories.

• Campaign Launch & Management:
  Launched Sponsored Product and Sponsored Brand campaigns optimized for both Kindle (ebook) and Paperback editions. Continuously monitor and adjust bids to enhance performance.

• ACoS & Budget Optimization:
  Implemented daily bid adjustments, negative keyword strategies, and budget scaling techniques to maintain a healthy ACoS while maximizing visibility and conversions.

• Performance Tracking & Reporting:
  Deliver weekly reports detailing impressions, clicks, sales, ACoS, CTR, and recommendations for further optimization.

• Organic Ranking Support:
  Integrated PPC efforts with organic marketing strategies (early reviews, SEO-optimized listings) to boost natural rankings and long-term sales without heavy ad spend reliance.

• Market & Competitor Analysis:
  Regularly analyze competitive Christian children’s books and adjust campaigns to stay competitive and relevant.

Achievements (So Far)

• Achieved a strong click-through rate (CTR) of [insert CTR]% within the first [insert timeframe].

• Early ACoS controlled at [insert ACoS]% while scaling campaign reach.

• Improved visibility in relevant subcategories like “Christian Children’s Fiction” and “Children’s Inspirational Books.”

• Increased both ebook and paperback sales steadily since campaign launch.

Tools & Skills Used

• Amazon Advertising Console (KDP Dashboard)

• Publisher Rocket for Keyword Research

• Campaign Manager (Sponsored Products and Sponsored Brands)

• Competitor Analysis and Market Research

• Listing SEO and Optimization

• Budget & Bid Management Strategies

Client Testimonial (Pending)

Client feedback pending as the project is currently ongoing.