ACOS

Amazon PPC Specialist Needed for Campaign Management

Client Goal: 📦 

The client sought an experienced Amazon PPC specialist to manage and optimize their advertising campaigns with the objective of increasing ROI, improving product visibility, and reducing wasted ad spend.

My Role:

As the dedicated Amazon PPC Specialist, I was responsible for end-to-end campaign management including keyword research, bid strategy, performance analysis, and A/B testing of ad creatives and placements.

Key Responsibilities:

  •  Conducted in-depth keyword research using Helium 10, Jungle Scout , related tools and  Amazon’s search term report.
  • Set up Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across multiple product categories.
  • Created structured campaign architecture (auto and manual segmentation) to optimize keyword harvesting and performance tracking.
  • Regularly adjusted bids and budgets based on performance data to maximize ROAS.
  • Implemented negative keyword targeting to minimize wasted spend.
  • Monitored performance using Amazon Ads Console and created weekly performance reports for the client.

Results Achieved:

  •   Increased campaign ROAS by 45% within the first 60 days.
  •   Reduced ACoS from 86.02 to 35, improving overall profitability.
  •   Increased total sales attributed to ads by 62% during the contract period.
  •  Improved CTR through ad copy testing and keyword refinement.

 

Tools & Skills Used:

  •     Amazon Ads Console
  •     Helium 10
  •     Jungle Scout
  •     Excel (for reporting & analysis)
  •     Data-driven bidding strategies
  •     Keyword research & optimization
  •     Competitor analysis

Client Feedback:

I’m so glad I chose Kazi for my Amazon PPC campaigns! He really knows his stuff and made a huge difference in boosting my product’s visibility and sales. Kazi was always on top of things, keeping me in the loop and sharing helpful tips along the way. I felt like my business was in good hands. If you need someone who’s not just skilled but also easy to work with, Kazi is the one. Thanks a ton, Kazi!