Client Location: USA
Role: Amazon PPC Manager
Project Duration: 2 months

Overview

As the Amazon PPC Manager for my USA-based client, I was responsible for planning, executing, optimizing, and scaling advertising campaigns to drive profitable growth. My goal was to maximize visibility, control ad spend, improve ACoS (Advertising Cost of Sales), and boost overall sales performance through strategic campaign management.

Key Responsibilities

• Campaign Strategy & Setup:
  Developed a complete PPC strategy based on the client’s business goals. Set up Sponsored Products, Sponsored Brands, and Sponsored Display campaigns tailored to specific product targets.

• Keyword Research & Targeting:
  Performed in-depth keyword research using Helium 10, Jungle Scout, and Amazon’s data. Implemented exact, phrase, broad match, and product targeting to maximize reach and relevance.

  

   

• Campaign Optimization:
  Regularly analyzed campaign performance, adjusted bids, paused underperforming keywords, added negative keywords, and refined targeting to improve ACoS and boost ROAS.

• Budget Management:
  Monitored daily and monthly budgets to prevent overspending while maximizing campaign efficiency and achieving sales targets.

• Data Analysis & Reporting:
  Provided detailed weekly and monthly reports showing campaign performance, key metrics (ACoS, CTR, CVR, ROAS), insights, and action plans for continuous improvement.

• Launch Support for New Products:
  Created aggressive launch campaigns for new products to drive initial visibility, sales velocity, and review generation.

• Scaling Winning Campaigns:
  Identified high-performing ads and scaled them while maintaining profitability.

Achievements

• Reduced overall ACoS from [insert]% to [insert]% within [insert timeframe].

• Increased PPC-driven sales by [insert]% through strategic optimization and scaling.

• Successfully launched [insert number] new campaigns with a profitable ROAS within the first [insert weeks/months].

• Helped the client achieve Best Seller Badge in [insert niche/category] through effective PPC strategies.

Tools & Skills Used

• Amazon Advertising Console

• Helium 10 Adtomic, Jungle Scout

• Bulk File Optimization

• Campaign Manager (Sponsored Products, Brands, Display)

• Advanced Keyword Targeting Strategies

• Budget Control and Scaling Techniques

• Analytical Reporting and Dashboard Management

Client Testimonial

Private.