How to Become a Best Seller on Amazon

Step-by-Step Guide to Becoming a Best Seller on Amazon

Becoming a best seller on Amazon is the dream of every seller. Seeing that orange “Best Seller” badge on your product listing can boost sales, build customer trust, and give you an edge over the competition. But how do you get there?

Selling on Amazon is competitive, but with the right strategy—including Amazon PPC advertising, listing optimization, pricing strategies, and smart inventory management—you can achieve the best-seller status. In this guide, I’ll walk you through a step-by-step process to help you reach that goal.

Step 1: Choose the Right Product to Sell

Not every product can become a best seller on Amazon. You need to choose the right one.

1.1 Look for High-Demand, Low-Competition Products

Use Amazon’s Best Sellers page to see trending products.
Research using tools like Helium 10, Jungle Scout, or AMZScout to find opportunities.
Pick products with high demand but fewer competitors.

1.2 Avoid Restricted or Oversaturated Categories

Some categories (like health and supplements) require approval.
Avoid markets dominated by big brands unless you have a unique selling point.

1.3 Consider Profit Margins

Calculate total costs: product cost, Amazon fees, PPC advertising, shipping, and storage.
Aim for at least 30% profit margin to remain competitive.

Pro Tip: A great product is one that solves a problem, has a unique feature, and is priced competitively.

Step 2: Optimize Your Product Listing for Maximum Visibility

Your product listing is your sales page. If it’s not well-optimized, even the best product won’t sell.

2.1 Optimize Your Title with the Right Keywords

Use relevant, high-ranking keywords in your title.
Keep it clear and readable—don’t just stuff it with keywords.
Example of a good title:
“Organic Bamboo Cutting Board – Large, Durable & Knife Friendly – Ideal for Kitchen, Chopping, and Serving”

2.2 Write a Compelling Product Description & Bullet Points

Highlight key features and benefits.
Use bullet points for easy readability.
Focus on how your product helps the customer, not just the features.

2.3 Use High-Quality Images & Videos

Upload at least 6–7 high-resolution images showing different angles.
Include lifestyle images (showing the product in use).
Add a short video if possible—it increases conversions.

2.4 Get Customer Reviews Early

Send follow-up emails (using Amazon’s “Request a Review” feature).
Offer excellent customer service to encourage positive reviews.
Avoid fake reviews—Amazon penalizes sellers for this.

Step 3: Launch a Smart Amazon PPC Advertising Strategy

Even the best product needs visibility. Amazon PPC ads help your product appear in front of the right customers.

3.1 Understanding Amazon Pay-Per-Click (PPC) Advertising

Amazon offers three main types of Amazon pay-per-click ads:

Sponsored Products – Appear in search results and product detail pages.
Sponsored Brands – Showcase your brand logo and multiple products.
Sponsored Display – Retarget customers who viewed your product but didn’t buy.

3.2 Setting Up an Effective Amazon PPC Campaign

Start with Automatic Targeting – Let Amazon collect data on the best keywords.
Switch to Manual Campaigns – Use high-performing keywords from automatic campaigns.
Use Amazon Ad Manager – Monitor ad performance and adjust bids accordingly.

3.3 Work with Amazon PPC Experts

If managing Amazon PPC management sounds overwhelming, consider hiring an Amazon PPC specialist or an Amazon PPC management service to optimize your campaigns.

3.4 Monitor and Adjust Bids

Increase bids on high-converting keywords.
Lower bids on high-spend, low-conversion keywords.
Add negative keywords to prevent wasted ad spend.

Step 4: Price Your Product Competitively

Pricing can make or break your sales. To compete with Amazon’s Best Sellers, follow these strategies:

4.1 Use Competitive Pricing Strategies

Check competitor prices and stay within range.
If you’re new, price slightly lower than top competitors to attract initial sales.

4.2 Use Amazon’s Automated Pricing

If you sell in a competitive niche, enable Amazon’s Automated Pricing Tool to stay competitive.

4.3 Increase Prices Gradually

Once your product gains good reviews and consistent sales, increase your price slightly to improve profits.

Step 5: Keep Your Inventory Well-Managed

Running out of stock kills momentum and affects your rankings.

5.1 Monitor Inventory Levels

Use Amazon’s Inventory Dashboard to track stock levels.
Order new stock before running out.

5.2 Use Fulfillment by Amazon (FBA)

FBA helps with faster shipping and Prime eligibility, boosting sales.

5.3 Avoid Overstocking

Too much inventory leads to high storage fees.
Forecast sales using historical data and trends.

Step 6: Promote Your Product Outside of Amazon

Amazon rewards external traffic with higher rankings.

6.1 Use Social Media Marketing

Promote your product on Facebook, Instagram, and TikTok.
Run Facebook Ads to drive external traffic.

6.2 Build an Email List

Offer discounts to customers who sign up for your email list.
Use email marketing to promote new product launches.

6.3 Run Influencer Campaigns

Partner with YouTube, Instagram, or TikTok influencers in your niche.

Step 7: Analyze Performance & Scale Your Sales

7.1 Use Amazon Campaign Manager for Data-Driven Decisions

Track ACoS (Advertising Cost of Sale), ROAS (Return on Ad Spend), and conversion rates.
Adjust your PPC campaigns based on performance data.

7.2 A/B Test for Better Results

Test different ad creatives, product images, and pricing strategies.
Keep optimizing your listing based on what converts best.

7.3 Expand to Other Amazon Marketplaces

If you’re successful in the USA, consider selling in Canada, UK, or Europe.

7.4 Launch More Products

Once one product is a best seller, add similar or complementary products to expand your brand.

Final Thoughts: Achieve Amazon Best Seller Status

Becoming a best seller on Amazon is not about luck—it’s about strategy. By following these step-by-step strategies, you can:
✅ Choose winning products
✅ Optimize your product listing for conversions
✅ Leverage Amazon PPC advertising to drive sales
✅ Manage inventory efficiently
✅ Build a brand outside of Amazon

If you need expert help, consider hiring an Amazon PPC management service or an Amazon advertising specialist to optimize your Amazon PPC ads and grow your business faster.

With the right approach and persistence, you can achieve that Best Seller Badge and skyrocket your Amazon success! 🚀